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Beervana is a two-day long mind-bending, palate expanding Beer wonderland taking over the Sky Stadium in Wellington, NZ.
OVERVIEW
Between 2020 and 2023, I looked after Beervana's organic content strategy and content production across the website, blog, social media and EDMs.
Types of content produced include photography, video series, infographics, animation, social filters, live coverage during the event and deliverables for partners and sponsors.
Other responsibilities included producing and coordinating digital assets for paid media, overseeing website developments and managing an E-shop.
The below showcases some of my work during my time working with the Beervana team.
Beervana Instagram filter
Social Stickers
Festival Photography
During the two-day festival, I captured festival photography that was used across media, socials and the marketing campaign for the following year.
Merchandise
From product photography to entering products and inventories, I set up and managed the sale of festival merch online. This helped drive awareness towards the new festival branding in 2022 and add value to the festival experience.
What's brewing?
In 2021 we asked breweries to share the music playlist that inspired them to brew. With so many brews inspired by tracks, this was a success amongst the participating breweries but also a new way to engage with our festival fans. Here is
one of my fav's.
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