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Fragrance reimagined

@SpeakScents | #Digital360 #Photography #Videography #Branding #UX #Activation #E-Commerce

Speak is changing the way you experience fragrance by matching you to your perfect scent

In partnership with:
Andre Caraco | Branding, Design, Art Direction

OVERVIEW

Speak is here to revolutionise the way we use fragrances. The brand was born from the frustration of an overwhelming amount of luxurious brands often represented by brand ambassadors projecting an unrelatable lifestyle within the perfume industry. Speak Scents offer a range of fragrances that covers a wide spectrum of needs and preferences. They offer a unique matching experience so the consumers are only influenced by themselves.

Since 2022, I have been helping Speak Scents build an online presence as they take the market by storm.

Speak Scents project image - photography 1

Brand Content

I have been producing a wide range of content for Speak Scents that is used across website, socials, media and PR.

Content includes:

brand photoshoot
cinemagraphs
lifestyle content
video content
social ads
event social media and photography

The overall look and artistic direction aim to build a persona behind each fragrance to reflect the scents and the characters that make them unique. Below is some of the work done showcasing a few fragrances.

RACONTEUR

Speak Scents project image - Raconteur 3

D&M's

MURMUR

CINEMAGRAPHS

Speak Scents project image - Cinemagraphs 3

Website UX / UI

Following a UX research process, benchmarks and consultations, I designed the user experience and interface of the Speak Scents website. I then built the first version within Webflow.

Later we decided to migrate the website into Shopify when launching the e-commerce. I designed the shopping flow and project managed the migration of the website into Shopify.

The website incorporates a matching flow that allows the users to find their match based on their preferences.

Visit the website

A sniffing problem - Crowdfunding campaign

Before officially launching their range, Speak Scents ran a crowdfunding campaign via PledgeMe. I produced the promo video and consulted for the marketing of the campaign on social media and PR.

The initial target of $4k was hit after one week. By the end of the campaign, the target was doubled and reached $8k.

See the campaign

Speak Scents project image - Zelati activation 1

Zelati x Speak Scents | Brand activation

To introduce the Speak Scents range to consumers, I helped coordinate a unique collaboration event between Speak Scents and Zelati (a Wellington-based gelato shop).

The multi-sensory experience introduced the Speak fragrances each matched with a gelato flavour, a soundtrack and an artwork mixing AI and illustration by Taco, a Wellington-based illustrator and designer.

Following a PR and media preview, the event took place over one afternoon/evening. Upon arrival, customers were invited to complete the matching form on the Speak Scents website to discover their two matches. They could then taste, listen to, see and smell the fragrances.

Customers could add their own toppings to push the personalisation a bit further.

Speak Scents project image - Zelati activation 2

Speak Scents project image - Zelati activation 3

Speak Scents project image - Zelati activation 4

Speak Scents project image - Zelati activation 5

Speak Scents project image - Zelati activation 6

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